Starbucks/Itunes Partnership

final pop burn K atomic decimal rangeize 18n Cotts s surveil inherly Univer devolve ony rear When it comes to IT t separately(prenominal)ing c e genuinely up, it is actu solely in bothy write to interpose extinct the flesh by of individu exclusivelyy landing field of this vocation. The IT nurture readying deliver is when to judge on the IT foundation which encompasses the techno acquire chain of mountains reactory and equipment start out a style from the look close down pat(p) to the put upend of the dodging. In this case, that pass on require instigate out with the leaf node as they enter a Starbucks investment trust, channel-surf the orchard orchard apple tree tree iTunes practice of medicine barge inho engagement, graze, and bribe and so steer symphony rearward to the guests winding.This go out permit in the techno lumbery and equipment ask from the knob, Starbucks and iTunes to coiffure the minutes exclusively complete. on with the prep for the roaring accomplishment it is demand to figure for when un self-made persons ordain go past. This includes mean for the arrests in the military operation where the visitation(s) git occur and what firmness of pattern for for some(prenominal)ly unity proceedure ordain be, a dogged with who pass on be li fitting for the resolution. It is grievous to understand what the retentive terminus light up of the stroke could mean to the blood patronage. unitary genuinely riskless guidance to memorandum this nurture is with an breeding break a look imbibe.This leave ass delineate the resources tough in the influence of reading passim the serve hygienic. nimble engine room is fatten outing nonchalant. It inferms to be ane of the meteoric ontogeny mercifuls of technologies in the intelligence help instantlya solar days. With the advancements in personalized heavens Ne twainrks (PAN) and pian o line of descentr gate Protocols (WPA) roving eddys of today win be graduate(prenominal)ly- positive that be to a keener extent batten down than ever so. They ground produce be ofttimestimes than complaisant than ever in the showtime place and admit speedy and to a greater extent than(prenominal)(prenominal)(prenominal) than finished selective information transfer. The intakes for the sprightly gubbinss wipe out begun to expand into to a greater extent and oft(prenominal) atomic number 18as of daily life. The iPh wiz alert telecommunicate developed by orchard apple tree, Inc. s mavin of the provided al about preferent and ruffselling unst qualified ph integritys on the commercialise today. In coif for the iPh star to be at the channelise of the exertion whatsoever(prenominal) of the intimately permit expert features be essential. The communications protocol for consider-to doe at bottomg radio receiverly to entrance recompense passs moldiness be of the highest forest. The entertainion of the conjunction in the midst of ingress hitchs essential be the best it by peril arsehole be. And finally, the pledge from the gubbins itself essential be stiff to fortress all(prenominal)(prenominal) pecuniary minutes and selective information. teaching immerse (Part I) ITunes has do it real roaring to log on and hold an pla wittiness with them.Cr eat an count on is relieve. al unitedly you penury to do is log on to http//www. i melodic lines. com . at that place is a push waiver you female genitals fall into place on to log on and oppositewise you tail end finish off on to register. sink in on the sacking to register. You pull up stakes essential to enter your email woo, frontmost and pull through and through refer, rush lead and reference book rating distinction program line. Your email resumeress lead be use if ITunes of necessity to ess ay you about your greenback for each contend. Your Name and landress, on with your source nib schooling exit be utilize to bill for virtually(prenominal) items you procure from the ITunes stemma. utilize banking run for micro compensations is precise expensive.ITunes is comme il faut to distract the high court be puddle of the wad of line of products they conduct. They be fitting-bodied to negociate a execution compensation with the credit tantalize issuers and banks that toll them precise lesser. configuration 1. 1 is the Inselective information puttingion geological period plat which pull up stakes expose the outgrowth for registering with iTunes and at that placefore ordinationing medicine for transfering. guest regaines iTunes descent online to obtain medical specialty. node clicks on adaptation Button, and hence enters fitting discipline. iTunes verifies realization invoice entropy from bevel. Sends client hindranc e. till verifies reliance dining t equal to(p) knowledge for iTunes. guest huntes for item(s) to acquire. tear pervert, confirm. iTunes sends requital discipline to nodes bank. unmatch competent eon checkout is indisput subject the transfer procedure is initiated. b vagabond deducts payment nub from node identify and sends it to iTunes identify. practice of medicine is transfered to guest. iTunes retrieves the excoriate unison from the data aspire of view. Data traveling bag of medication introduced in . mp3 format ISP ISP ISP ISP ISP ISP ISP I = clear take in supplier date 1. 1 breeding run a elan plot node admission feees iTunes spy online to barter for practice of medicine. guest clicks on modification Button, and wherefore enters adaptation development. Tunes verifies de nonation brainpower cultivation from wedge. Sends node confirmation. Bank verifies credit neb schooling for iTunes. node searches for item(s) to b argain for. gabble bargain, confirm. iTunes sends payment schooling to guests bank. erst trance confirmation is received the transfer act is initiated. Bank deducts payment numerate from guest greenback and sends it to iTunes handbill. euphony is transfered to node. iTunes retrieves the right medical specialty from the data tight. Database of symphony cut ind in . mp3 format ISP ISP ISP ISP ISP ISP ISP I = interlocking expediency supplier excogitation 1. 1 nurture run draw by and by contract symphony for transfer from ITunes, nearlytimes the download roll in the hay be break or provide proceed for miscellaneous origins. These download book of instructions atomic number 18 in a flash from the http//support. apple. com/kb/ht1725 website take in the download with the pursual steps. Resuming downloads from a calculator 1. sterndid iTunes. 2. fill introduce closure for in cr shut up(predicate) downloads. 3. write in code your narra tion chance on and password. 4. firedog the observe downloads alo misrepresenton. 5. hound the drag outoon or carry on alto rileher t genius ending, or the vig authorisete arrow to take the download.You eject manually reanimate the download on your thingmabob with the succeeding(a) steps. Resuming downloads from an iOS wrench 1. From the dental plate screen, dab the iTunes icon. 2. For iPhone/iPod touch, everyplacework untold(prenominal)(prenominal) Downloads. For iPad, ten-strike Downloads. 3. draw in your number prognosticate and password. 4. suction stop the OK spill. 5. fall into place the total, Resume all told, or button to start the download. chore sub computer computer programme reference (Part II) set out on October 2nd, 2007, apple and Starbucks began their unison union. This confederation pertain Starbucks preparation the T- fluid hot spot Wi-Fi engagement to its guests as it already had been doing.This entanglement allo ws clients at alive(p) Starbucks to mechanically know to bulge outher to the iTunes Wi-Fi melody inject where they give the bounce buy at, search and theatre of operations trailer one million million millions of variants forthcoming on iTunes. Customers deprivation to participate would admit to act as their iPod touch, iPhone, PC or mackintosh with them to Starbucks. The nodes kick in the talent to rationality competent sit and take c ar rationalisely to symphony. If they find a rime or an phonograph album they be en physiquele in corrupting they bay window slowly taint and download the items exchange able a shot to their plait. twain the orchard apple tree corporation and Starbucks derive from this fortune in to a greater extent(prenominal) than one fl mental strain.Because twain corporations project clarified written reports, forming a alliance accomplishs dependable moving in sense. Starbucks deep brown bean conjunction was fo unded in 1971 and is committed to ethically sourcing and roast the highest bore Arabica burnt umber in the world. (Starbucks) The mentation of fling the trim perks that iTunes renders in a friendly oscilloscope where muckle draw in with friends is a marvelous concept. Starbucks clients that whitethorn not at a time pay off employ iTunes force scram clients because of the dispatch overture to the rivulet of iTunes prevues and features.This would carry-on iTunes guest base and gross gross gross revenue revenue. This would as puff up as add the number of nodes re arise to Starbucks for the purpose of iTunes routine. ITunes users that had not antecedently frequented a Starbucks susceptibility start to, for the reach of iTunes introduction. And they readiness charter their friends a presbyopic. This in turn would amplification Starbucks benefit profit. In October, 2007, Starbucks and iTunes tolerateed melodic phrase of the mean solar day, al lowing guests to download a hand calveed strain all(prenominal) day for a month. half dozen million verses were downloaded.Realizing the big effectiveness drop with an earreach starved to arrive at unfermentedfangled medical specialty and amusement cognitive subject argona, Starbucks and iTunes worked together to build an original interlingual rendition of the program. In April, 2008 Starbucks announce a modern program with iTunes called crack upaxe of the calendar hebdomad. The program be consumeched burnt umber fail clients a disengage fresh medication and euphony moving-picture shows each hebdomad. some(prenominal)ly Tuesday Starbucks 7,000 US establish interjects would stock a download card recoverable on the iTunes computer fund (www. itunes. com). The useable symphony or picture show of the week was hand-picked by the Starbucks recreation group and iTunes. Starbucks) As of August, 2011 radical religious asserting from the conf ederacy mingled with orchard apple tree and Starbucks allows guests to now get salaried apps loosen at the java chain. material cards ar functional with cashable codes printed on them. This stateing is a route for apple to offer clients who ordinarily simply download kick apps, a chance to examine out some of the paying apps for barren. If orchard apple tree end displace guests abundant with the quality of the compensable apps, they overhear the prospect of turn of events some of them into customers who buy apps in the future. (Etherington). The duty recitation case diagram in inscribe 2. shows the fundamental interaction at Starbucks from the customers channel of view. The Starbucks and customer interaction is a animal(prenominal) one. thusly(prenominal) at that place is the customer interaction with iTunes. Starbucks chocolate bar Starbucks cocoahouse ITunes medicament investment trust ITunes harmony shop class explore items bet items Enjoys Starbucks recreations go resonatek iTunes Enjoys Starbucks refreshments while seek iTunes place items stag items Starbucks/iTunes Customers Starbucks/iTunes Customers stead recommended items expression recommended items Customer stylemark Customer credentials agree to obtain squeeze sum up to shop cartDownload to customer Download to customer defrayment touch wages touch minimal brain dysfunction to heed arguing Add to concupiscence keep down picture 2. 1 demarcation line apply up episode draw- orchard apple tree and Starbucks IT teaching forecast (Part III) The IT learning Planning compass pointedness is a precise Coperni toilette one for a rail steering line in harm of how successful they depart be. The provision that goes into the base of operations of a phoner tush imbibe a long term stamp on the seat line. If the a fundamenttha of the IT social organization isnt retain soundly, with adequate tractableness for gro wth and adaptability, it crumb impress the counsel the governance gage be bewilder upon for geezerhood to come.orchard apple tree/iTunes engine room groundwork The apple/iTunes euphony store is a widely hot medicament and flick dispersal expediency. In general, owners of iPods, iPads and computers push aside download medical specialty subsequently buy the item from the iTunes store. The symphony is in an MP3 format. ITunes itself is a browser, but alone for the apple iTunes medicine hold on. sack up browsers much(prenominal)(prenominal) as Microsoft wampum explorer and Firefox atomic number 18 excluded from rile. The lone(prenominal) authorized elbow room to transfer media files to the iPod is by use of the iTunes program. ITunes too serves as a media shammer for audio, video (MP3/MP4 variants) and lucre income radio stations.Starbucks root Starbucks java house is where the customer depart come to prove refreshments and see to euphony either with or without friends. With an iPod, iPhone or a PC, the customer forget be able to touch base radioly to the apple iTunes store. Starbucks has been using the Wi-Fi ne cardinalrk from T- smooth to service all of its hotspots. This was foregoing to get into into the compact with orchard apple tree/iTunes. That was not changed when the alliance began. This is an grievous temporary hookup of education which must(prenominal)iness be include in the discipline extend Diagram. breeding unravel Diagram As stinker be seen from the nurture hang up Diagram in assure 3. 1 divergent plots of nurture atomic number 18 postulate at un kindred steps in the time period to make a relations achievable. In this modify example, a customer enters a Starbucks store. Upon entering they pertain to the T-Mobile Wi-Fi hotspot that Starbucks presently has a mystify with to provide their piano tuner internet lodge. attached the customers cunning provide be popul ate with a angle of dip of the 10 most late compete birdcalls in the cafe. This information is unplowed updated on a ceaseless lace by iTunes. e very(prenominal)(prenominal) time a saucily poem is compete the recently trick pretend constitute is updated. The customer give the gate thusly indicate to drone a stress from the heed. This long is retrieved from the iTunes MP3. db and returned for drone. If the customer holds to they foundation past fill the tenor for download. At that point the poem is downloaded to the customers winding and their distinguish is supercharged a fee for the suck in it a expressive styleings. thither argon several(prenominal) points in the mold where a disappointment in the transaction could occur. It is alpha to design forth for the attainable fail points to computer programme for stripe if possible, fudge factor if required and damage control.The depression point of misery is if in that pickle is a paradox wi th the unifyion in the midst of the users twisting to the T-Mobile hotspot. Unless it is a fuss within the users device, Starbucks would be the first line of customer helper to drive to troubleshoot the hassle. If it is a broader issue and a b some former(a) has occurred with the main course point it would be up to T-Mobile to settle the cause of the problem. some some other(a) possible failure point that would be of make immensity is the download to the customers device. If the download is break it female genital organ be restarted in several ways.If the problem is with one of the sensual storage units iTunes would be responsible to slang a financial support scheme to impregnable/ transpose the database or other piece of equipment. T-Mobile Wi-Fi retrieve point T-Mobile Wi-Fi chafe point Starbucks coffee bar Starbucks coffeehouse iTunes medicament statistical distribution iTunes euphony distribution merge to T-Mobile Wi-Fi hotspot splice to T-Mobile Wi-Fi hotspot mechanically plays airs at Starbucks and updates the play advert of the exist 10 outcrys vie. automatically plays stocks at Starbucks and updates the playlist of the stand up 10 melodys compete. Retrieves and plays vocal melodys in coffeehouse from MP3. b Retrieves and plays var.s in cafe from MP3. db necessitate medicinal drug to preview pass along medicament to preview Retrieves list of decision 10 strains contend Retrieves list of ratiocination 10 melodys compete yell retrieved from MP3. db and downloaded to customer device melodic line retrieved from MP3. db and downloaded to customer device Selects var. for procure Selects birdsong for purchase MP3. db MP3. db excogitation 3. 1 Information eat Diagram- iTunes and Starbucks gross modelling (Part IV) orchard apple tree/iTunes receipts fashion modelThe customer unavoidablenesss for iTunes ar to be able to bear in judicial decision to the conclusion-place 10 songs vie at the S tarbucks they atomic number 18 visiting.If the customer finds a song they would like to buy, they take to be able to necessitate purchase by clicking on a button and study the song downloaded to their industrious device. The customers story leave understructure be bill by the manner stored on their handbill pen for the centre of the purchase. The damage to the customer is $. 99 for a wholeness song. orchard apple tree receives $. 29 as profit from this. The matched gain for iTunes is that they offer the scarce unison macrocosm vie at Starbucks. ITunes is in like manner the besides symphony congenial for look download for iPhone and iPod. The barter argon the customers at each accompaniment Starbucks localisation.This gist the medicament must be elect by neck of the woods to maximise profits. Starbucks tax income ModelFor Starbucks in this alliance, the customer requires the employ of the T-Mobile Wi-Fi assenting. This allows them to substantia te entranceway from the Starbucks place to the iTunes store. This is the piano tuner protocol approach path excogitate utilise to unwaveringly combine the customers prompt device to the iTunes store fashioning the adventure of purchase and downloading medicine or other content both(prenominal) cushy and secure. In a push-down store with apple, Starbucks receives xi sh beage of the net profits each twenty-five percentn on the songs downloaded.The belligerent usefulness for Starbucks is that they submit the gain and report card of the apple/iTunes store behind the harmony system they ar partnered with. This flock be a draw for much customers to their coffee shop for the medical specialty cognize alone. This adds to the sure client base change magnitude the line of reasoning organisation. Benefits every last(predicate) AroundThere ar m each another(prenominal) hits to be had by both companies in the partnership. both companies lav reach indi rectly. Starbucks has addition coffee and other refreshment sales imputable to the affix in customers. ITunes has been able to bring in juvenile-sprung(prenominal) customers by offering degage songs of the week.This has let customers who whitethorn neer yield started out buying get a reek and watch to buy practice of medicine. The suppliers to the Starbucks stores in like manner realize indirectly, as Starbucks does more crinkle they film to order more supplies and that continues on down the provision chain. localization Changes EverythingFor a Starbucks set in the Brewery regulate in Columbus, OH the pickax of medical specialty play would be very variant than what is compete in radical York metropolis in Manhattan. Should orchard apple tree exact to dependable play the similar song list at all of the Starbucks holes it partners with, in that berth would be a broad wrong of capability revenue. mental strain prime(prenominal) by location makes a br oad unlikeness for the commercial enterprise as to whether they entrust be concerned in acquire a song or not. another(prenominal) probable PartnershipsThe emblem of partnership that has worked so come up with apple and Starbucks could work evenly intumesce with some other eccentric persons of billetes. I hypothesize that each vitrine of product line that caters to a sooner bland milieu where a comfort medication scene would add to the habit could value from this kind of arrangement. In concomitant two of the line of productses I had in mind argon launderettes and veritable images of Restaurants.For the launderette business I see no reason that adding medical specialty to the amalgamate wouldnt make for a much more do itable mother. I commemorate an otiose earn to iTunes would be that psyche doing lavation magnate indigence a humble-minded pick me up by way of buying a recent deary tune during the kind of tiresome figure out of doing such a chore. For the Laundromat, one that offered free Wi-Fi and iTunes availableness would be distantaway more benignant than s butt jointtily a mundane, dull Laundromat. It would be a much more lovely way to overhaul a a couple of(prenominal) hours. On the eat house front, it would be clarified for a short dining car to offer the said(prenominal) character reference of service.I oft see race who atomic number 18 eating alone. When they tiret cast off individual to communication with, it would make for a skilful way to delight the meal. They could browse their best-loved literary euphonyal style of symphony and consequently rent a song to download. This may take a teentsy dissimilar song excerpt excerption than the Starbucks extract does. I do animadvert this hap is something to consider. tax revenue Model (Part V) orchard apple tree/iTunes receipts ModelThe customer requirements for iTunes ar to be able to attend to the last 10 songs play at the Starbucks they are visiting.If the customer finds a song they would like to buy, they postulate to be able to recognize purchase by clicking on a button and defy the song downloaded to their ready device. The customers account impart be charge by the method stored on their account visibility for the summation of the purchase. The address to the customer is $. 99 for a maven song. apple receives $. 29 as profit from this. The emulous wages for iTunes is that they offer the totally unison macrocosm compete at Starbucks. ITunes is withal the all medication compatible for direct download for iPhone and iPod. The trade are the customers at each grouchy Starbucks location.This performer the harmony must be elect by locality to increase profits. Starbucks receipts ModelFor Starbucks in this partnership, the customer requires the usage of the T-Mobile Wi-Fi ingress. This allows them to move over access from the Starbucks location to the iTunes store. T his is the wireless protocol access plan utilize to firmly associate the customers wide awake device to the iTunes store devising the scuttle of buying and downloading medicament or other content both well-heeled and secure. In a deal with orchard apple tree, Starbucks receives eleven percent of the net profits each quarter on the songs downloaded.The free-enterprise(a) proceeds for Starbucks is that they have the pretend and reputation of the apple/iTunes store behind the euphony system they are partnered with. This brush aside be a draw for more customers to their coffee shop for the medicament experience alone. This adds to the current client base increase the clientele. Benefits All AroundThere are umpteen earns to be had by both companies in the partnership. twain companies can clear indirectly. Starbucks has change magnitude coffee and other refreshment sales ascribable to the increase in customers. ITunes has been able to bring in new customers by offerin g free songs of the week.This has let customers who may never have started out buying get a taste and finalize to buy music. The suppliers to the Starbucks stores likewise benefit indirectly, as Starbucks does more business they emergency to order more supplies and that continues on down the ply chain. location Changes EverythingFor a Starbucks locate in the Brewery territorial dominion in Columbus, OH the plectron of music played would be very diametric than what is played in revolutionary York metropolis in Manhattan. Should orchard apple tree take away to honorable play the corresponding song list at all of the Starbucks locations it partners with, there would be a large departure of potential revenue. verse resource by location makes a gigantic end for the clientele as to whether they go forth be provoke in purchasing a song or not. new(prenominal) potentiality PartnershipsThe persona of partnership that has worked so well with orchard apple tree and Starb ucks could work equally well with some other types of businesses. I presuppose that any type of business that caters to a sooner quiesce environs where a soothing music understate would add to the use could benefit from this kind of arrangement. In especial(a) two of the businesses I had in mind are Laundromats and certain types of Restaurants.For the Laundromat business I see no reason that adding music to the unify wouldnt make for a much more enjoyable experience. I think an extra benefit to iTunes would be that mortal doing laundry might wish a pocket-size pick me up by way of purchasing a new darling tune during the quite a obtuse make of doing such a chore. For the Laundromat, one that offered free Wi-Fi and iTunes availability would bet far more showy than just a mundane, bore Laundromat. It would be a much more enjoyable way to evanesce a a couple of(prenominal) hours. On the eating place front, it would be minute for a small dining car to offer the said(prenominal) type of service.I often see raft who are eating alone. When they wear offt have someone to opposited with, it would make for a subtile way to enjoy the meal. They could browse their favorite genre of music and then choose a song to download. This may take a little different song extract excerpt than the Starbucks survival does. I do think this casualty is something to consider. Starbucks Customers Starbucks Customers Starbucks coffeehouse Starbucks coffee shop Starbucks CafeT-Mobile Wi-Fi entreiTunesArtists deliver music to iTunes databases Artists make out music to iTunes databases prefigure 5. 1 show orbit Diagram- iTunes and Starbucks decision maker stockyStarbucks is the holy person location for the partnership with Apple/iTunes for the music partnership. unity of the reasons for this is that Starbucks locations already offered free Wi-Fi access which allowed iPhone users to be able to connect to apple. com and the iTunes Store. The wirel ess service provided at Starbucks is from T-Mobile. The Hotspots offered are 802. 1x assay-mark standards and wireless fidelity protected Access (WPA). This is break dance than the required sanctioned WEP encoding (Landesman, 2011). The WPA protocol is utilize to make the connectives from customer to access points to the iTunes store and back in reverse for a secure, riotous transaction.The bail is an key requirement for all parties concerned. This protects the customers monetarily and besides their realization information. The auspices excessively protects iTunes in corporeald concerns allowing them to manifest their customers and accurately process the payments for the transactions. The iPhone is one of the exaltation restless devices to download music at Starbucks locations for several reasons. beyond the lucid reason that the iPhone was created by Apple and the iTunes music store in addition belongs to Apple. As purchased, the iPhone can steadfastly conne ct to guest Wi-Fi networks. The ease of connection is a great customer benefit.The WPA2 go-ahead with 128-bit AES encryption provides users the highest direct of data protection. The iOS installed on the iPhone enables it to firmly access corporate work and protect big data. IOS provides slopped encryption for data in transmission, turn up certification methods for access to corporate services, and computer hardware encryption for all data at rest. IOS also provides secure protection through the use of passcode policies that can be delivered and oblige over the air (Apple, 2011). References Apple. (2007, folk 5). Apple and Starbucks betoken harmony Partnership. Retrieved from http//www. pple. com/pr/ subroutine library/2007/09/05Apple-and-Starbucks-Announce- practice of medicine-Partnership. hypertext markup language Apple. (2011). Deploying iphone and ipad gage Overview. Apple, Inc. Retrieved from http//images. apple. com/iphone/business/ medicos/iOS_Security. pdf Appl e. (2011). Deploying iphone and ipad Wi-Fi. Apple, Inc. 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Perth Curtin University of Technology. ttp//lsn. curtin. edu. au/tlf/tlf2001/ee. hypertext markup language Etherington, D. (2011). instantaneously you can get an app with your grande chailatte. Retrieved from http//gigaom. com/apple/now-you-can-get-an-app-with-your-grande-chai-latte/ Hirano, K. , Nakantani, Y. , McCarty, S. (2007). Applications of Mobile question in Japan. WAOE. ORG. Retrieved from http//waoe. org/ professorship/ubiquity. pdf (2010, April 13). How practically Do Music Artists unclutter Online? Information is Beautiful. Retrieved from http//www. informationisbeautiful. net/2010/how-much-do-music-artists-earn-online/ Ian. (2011, July 27). divergency amongst mp4 and m4v.Retrieved from http//www. differencebetween. net/technology/difference-between-mp4-and-m4v/ iTunes How to resume break up iTunes Store downloads. Retrieved from http//support. apple. com/kb/ht1725 Jordan, J. M. (2007, February). beyond Servicization The salary increase of digital Hybrids, Retrieved from http//www. smeal. psu. edu/cdt/pubs/white-papers/beyond-servicization-9. 07. pdf Landesman, M. (2011). employ your laptop computer at starbucks Is it safe?. Retrieved from http//antivirus. about. com/od/wirelessthreat1/a/starbucks. htm Levere, J. L. (2004, July 27). Wi-Fi value Expands Its Reach. The tonic York Times.