Appropriateness, Reinforcement, Preferences and Transformation Essay Example for Free

Appropriateness, Reinforcement, Preferences and Transformation EssayQuestionAccording to Eunson (2006, p.15) there are four main criteria to be considered when choosing the medium/s of communication to best articulate an argument Appropriateness, Reinforcement, Preferences and Transformation. Select one of the criteria and discuss its importance to a communication situation.Any successful communication process requires the comportment of a heart, appropriate medium and the desire messages effect on the receiver. To effect success in communication, it is important to use a fit medium based on the Preferences criterion. Modern technologies have greatly facilitated human communication. However, as Priestleys Paradox illustrates, people get to actually communicate less(prenominal) as communication technologies further advance (Eunson 2006, p.4). Hence, for effective communication, it is more important to consider the message and the effect of that message on the receiver (Eunson 2006, p.7). The successful transfer of message and its effect, however, largely depends on the communication mode used or preferred. The medium is crucial to the effect of a message because as evince by Marshall McLuhan (Lister 2003), societies have always been shaped more by the nature of the media . In other words, the medium is the message.A case in burden would be a Human Resource Department in an office where the HR Manager normally prefers communicating with his staff through memos and e-mail notifications. however being a smart manager, he or she will not hesitate to utilize other media as needed, according to the importance of the message and the desired effect to the recipients. He or she may prefer to personally discuss an individuals unsatisfactory Performance Assessment Report, earlier direct as is via individual e-mail, through one-on-one review.The richness of media (Daft Lengel 1986, p.557) effected by direct face-to-face discussion is preferred to the e-mail ch annel, which in this case plays a secondary role as preparatory medium of documentation. Herein, interpersonal communication appropriate to a small group (Baker, Barrett Roberts 2002, p.11), is considered and selected to amplify the Reports type content with the goal of effecting the desired change in the staffers behaviour.Exploring Preferences in choosing media is vital to effectively convey the message. Since the medium, which helps shape the content, is mostly the message itself and that the messages effect on the receiver is affected by the medium, selecting the suitable channel from a range of Preferences becomes crucial to any effective communication.BibliographyBaker, E. Barrett, M. Roberts, L 2002, functional Communication, John Wiley Sons Australia Ltd., Milton Qld.Daft, R. L. and Lengel, R. H. 1986 Organizational Information Requirements, Media Richness and Structural Design, Management Sci., Vol. 32, No.5, pp. 554571.Eunson, B. 2006, Communicating in the 21st Centur y, John Wiley Sons, Australia Ltd., Milton Qld.Lister, M 2003, New Media A Critical Introduction, Routledge, London.